Propelling Growth in Dynamic Environments

Fractional Chief Product Officer | Chief Experience Officer

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Victor M. Ortiz

Founder, Fractional Chief Product & Experience Officer

20+ Years Product, Design & Technology

Victor is an executive Chief Product & Experience Officer with 20+ years experience across a diverse industry spectrum, building innovative consumer-tech, fitness, ed-tech, and ecommerce products across D2C, B2B and SaaS leading globally distributed teams. He specializes in a UX-driven approach to crafting pixel-perfect user experiences that unlock growth and scale. His product innovations have encompassed personalized AI recommendations, NLP/NLU, Technical SEO, and automatic routing.

Trusted Brands I've worked with

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Services Offered

Fractional CPO

Complete product development lifecycle from strategy to ideation to development, and leading product teams

Advisory Services

A la carte support for all your product strategy and digital needs ranging from phone calls to fixed project scope


Product Strategy

Unlocking your product's potential. Craft a winning roadmap that aligns your product vision with business objectives, giving you a competitive edge.

Experience Design

Delighting users, driving growth. Create exceptional user experiences by understanding their needs and desires, fostering customer loyalty, and fueling business growth.

Technology Strategy

Harnessing tech for success. Leverage emerging trends and best practices to develop a robust technology strategy that supports your product vision and drives innovation.

Build & Lead Product Teams

Power of collaboration unleashed. Assemble high-performing product teams, optimize processes, and foster a culture of innovation to exceed expectations and deliver exceptional results.

Innovation Strategy

Transforming ideas into breakthroughs. Drive transformative change through an iterative, data-driven approach, identifying and validating new product opportunities to fuel your company's growth.

Ecommerce Product

Empowering your online success. Develop and optimize ecommerce platforms that drive online sales, enhance user experiences, and propel your business forward in the digital marketplace.